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    Advertising and IMC Study Set 2
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    Exam 4: Action and Interaction: Direct Response and Promotions
  5. Question
    During the ________ Step in the Direct-Response Process,the Goal Is
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During the ________ Step in the Direct-Response Process,the Goal Is

Question 84

Question 84

Multiple Choice

During the ________ step in the direct-response process,the goal is to respond quickly and get the product to those who respond.


A) posttesting
B) offer
C) response
D) fulfillment
E) pretesting

Correct Answer:

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