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    Advertising and IMC Study Set 2
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    Exam 4: Action and Interaction: Direct Response and Promotions
  5. Question
    A Direct-Response Ad on Television Is Known as A(n)________
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A Direct-Response Ad on Television Is Known as A(n)________

Question 55

Question 55

Multiple Choice

A direct-response ad on television is known as a(n) ________.


A) infomercial
B) sponsored program
C) promotional program
D) telemarketing program
E) home shopping network

Correct Answer:

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