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    Exam 4: Action and Interaction: Direct Response and Promotions
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    In a Practice That Is Sometimes Referred to as ________,Trade
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In a Practice That Is Sometimes Referred to as ________,Trade

Question 59

Question 59

Multiple Choice

In a practice that is sometimes referred to as ________,trade promotions are directed at distribution channel members.


A) value-added marketing
B) payout planning
C) channel marketing
D) partner relationship management
E) customer relationship management

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