Proactiv Solution Is a Skincare System to Help People with Acne.Proactiv

Essay

Proactiv Solution is a skincare system to help people with acne.Proactiv was originally sold only through direct marketing.The consumer had to enroll in the Proactiv Solution Clear Skin Club.However,now some large malls have kiosks selling Proactiv Solution products without the club membership,but the prices are much higher.Proactiv Solution has had one of the longest-running infomercials on television,and its product line is also sold through magazine ads.Through these mediums,consumers can purchase the product directly by calling,mailing,or going through the Internet to submit an order.What do you think Proactiv Solution uses to track consumer purchases? How can they use this to restart customers who have joined the club but later quit?