Multiple Choice
Knight-Abbey Commercial Printers and Direct Mailers is a large commercial printer in the southeastern United States.The company develops,prints,and mails direct mail pieces for several businesses.One of the company's largest customers is Beau Rivage Casino in Gulfport,Mississippi.Knight-Abbey personalizes and prints eight variations of a direct mail offer to customers.In terms of the types of firms in direct-response advertising,which type is Knight-Abbey?
A) advertising agency
B) direct-marketing agency
C) service firm
D) fulfillment house
E) print brokerage
Correct Answer:
Verified
Correct Answer:
Verified
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