Multiple Choice
When Kodak wanted to create excitement for its line of digital cameras,the company encouraged consumers to submit pictures electronically in the "Kodak Moments" promotion.Judges selected a grand prize winner to receive a vacation for four to Disney World,with several other lower-level winners receiving Kodak products.What type of consumer promotion was this?
A) coupon
B) sweepstakes
C) game
D) contest
E) premium
Correct Answer:
Verified
Correct Answer:
Verified
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