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    Exam 4: Action and Interaction: Direct Response and Promotions
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    ________ Occurs When Companies Support an Event Either Financially or by Donating
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________ Occurs When Companies Support an Event Either Financially or by Donating

Question 134

Question 134

Multiple Choice

________ occurs when companies support an event either financially or by donating supplies and services.


A) Ambush marketing
B) Sponsorship
C) Co-marketing
D) Co-branding
E) Tie-in marketing

Correct Answer:

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