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    Advertising and IMC Study Set 2
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    Exam 4: Action and Interaction: Direct Response and Promotions
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    Advertisers Use Database Information to Target Their Campaigns to Consumers
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Advertisers Use Database Information to Target Their Campaigns to Consumers

Question 133

Question 133

True/False

Advertisers use database information to target their campaigns to consumers who,based on demographics,are likely to buy their products.

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