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    Advertising and IMC Study Set 2
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    Exam 4: Action and Interaction: Direct Response and Promotions
  5. Question
    Response Rates and Redemption Rates Are Used to Evaluate the Effectiveness
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Response Rates and Redemption Rates Are Used to Evaluate the Effectiveness

Question 63

Question 63

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Response rates and redemption rates are used to evaluate the effectiveness of promotional programs.

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