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  3. Study Set
    Advertising and IMC Study Set 2
  4. Exam
    Exam 4: Action and Interaction: Direct Response and Promotions
  5. Question
    Through the Process of ________,Results Derived from a Promotion Can
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Through the Process of ________,Results Derived from a Promotion Can

Question 61

Question 61

Multiple Choice

Through the process of ________,results derived from a promotion can be estimated and compared with the projected cost of the effort.


A) investment planning
B) payout planning
C) added value planning
D) allowance analysis
E) continuity analysis

Correct Answer:

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