Multiple Choice
To make campaign evaluation possible,IMC campaign objectives should be ________ and ________.
A) creative;measurable
B) clear;creative
C) clear;sales-oriented
D) specific;measurable
E) creative;specific
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q2: Which research question assesses an ad's effectiveness
Q3: Which of the following is NOT a
Q4: Frank is a senior account planner in
Q5: Banner advertising is decreasing in effectiveness.
Q6: Which metric is the percentage of website
Q7: Another way to look at advertising return
Q8: You and your family are part of
Q9: The planners for Cat Care,a line of
Q10: Which of the following media use the
Q11: The public relations campaign measurement of _