Solved

While Print Media Audiences Are Measured in ________,Television Audiences Are

Question 138

Multiple Choice

While print media audiences are measured in ________,television audiences are measured in ________.

A) readership;exposure
B) readership;circulation
C) circulation;exposure
D) circulation;coverage
E) exposure;coverage

Related Questions

Q133: The measure of gross rating points (GRPs)excludes

Q134: Which of the following is a written

Q135: A client at an advertising agency wants

Q136: Consider the following magazine media schedule as

Q137: Compare and contrast continuous,pulsing,and flighting strategies.

Q139: The households using television (HUT)metric provides data

Q140: The term SoLoMo refers to the convergence

Q141: The cost per point (CPP)is calculated by

Q142: In most cases,the media plan will identify

Q143: _ techniques enable marketers to determine the