Multiple Choice
Consider the following magazine media schedule as you answer the questions below.
* Target population: 100,000
** those who did not read either of the other two magazines
-If there were one weekly insertion in all the magazines for a four-week period,what would the total insertions be for the plan?
A) 30
B) 24
C) 9
D) 12
E) 36
Correct Answer:

Verified
Correct Answer:
Verified
Q131: Explain the difference between circulation and readership.Why
Q132: Briefly describe why the MRI CrossTab format
Q133: The measure of gross rating points (GRPs)excludes
Q134: Which of the following is a written
Q135: A client at an advertising agency wants
Q137: Compare and contrast continuous,pulsing,and flighting strategies.
Q138: While print media audiences are measured in
Q139: The households using television (HUT)metric provides data
Q140: The term SoLoMo refers to the convergence
Q141: The cost per point (CPP)is calculated by