True/False
The measure of gross rating points (GRPs)excludes any waste coverage or audience members outside the target audience.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q128: Which term refers to the number of
Q129: Gross rating points (GRPs)indicate an approximate measure
Q130: A true global medium does not currently
Q131: Explain the difference between circulation and readership.Why
Q132: Briefly describe why the MRI CrossTab format
Q134: Which of the following is a written
Q135: A client at an advertising agency wants
Q136: Consider the following magazine media schedule as
Q137: Compare and contrast continuous,pulsing,and flighting strategies.
Q138: While print media audiences are measured in