Multiple Choice
Recently a local breaking-news story ran on a television channel instead of a scheduled advertisement.The media buyer compensated by promising the client either an equally valuable spot to replace it or a reimbursement.What is this policy known as?
A) make goods
B) bleed-throughs
C) earned media
D) lead time
E) value-added media service
Correct Answer:
Verified
Correct Answer:
Verified
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