Multiple Choice
Consider the following magazine media schedule as you answer the questions below.
* Target population: 100,000
** those who did not read either of the other two magazines
-Seventy percent of Magazine A's readers are part of the target market for a certain advertiser.This percentage represents Magazine A's ________ for this advertiser.
A) gross ratings points
B) targeted reach
C) average frequency
D) effective frequency
E) average reach
Correct Answer:
Verified
Correct Answer:
Verified
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