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    Exam 15: Media Planning and Negotiation
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    What Concept Refers to the Amount of Time Allowed Before
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What Concept Refers to the Amount of Time Allowed Before

Question 44

Question 44

Multiple Choice

What concept refers to the amount of time allowed before the beginning of the sales period to reach people when they are just beginning to think about seasonal buying?


A) continuity
B) lead time
C) duration
D) flow
E) just-in-time

Correct Answer:

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