Imagine That You Are Trying to Promote a New Type

Multiple Choice

Imagine that you are trying to promote a new type of low-fat snack food to a group of people in the grocery store. You know that these people are paying attention and are motivated to process your message. What type of persuasive communication would you deliver?

A) A message with several high-quality arguments
B) A message that appeals to their feelings
C) A message given by a very attractive speaker
D) A balanced message containing both high-quality and low-quality arguments