Essay
Imagine you are trying to convince someone to buy a computer of Brand X using what you know about the association between emotions and persuasion. Describe how you could create an advertisement or a store environment that would persuade individuals to buy your computer. More importantly, explain how your procedures would be persuading individuals at a psychological level. That is, how would individuals be processing your message that would lead to persuasion?
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According to the heuristic-systematic mo...View Answer
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