Multiple Choice
Which of the following represents the utilitarian aspect of an attitude object, such as a consumer product?
A) The gas mileage of a car
B) The image portrayed in a perfume ad
C) The humor contained in a greeting card
D) The flattering appearance of a pair of jeans
Correct Answer:

Verified
Correct Answer:
Verified
Q134: Researchers Briñol & Petty (2003) conducted a
Q135: If an attitude is cognitively based, it
Q136: Doty is out weeding her petunias when
Q137: The Yale Attitude Change approach focused on
Q138: Why, according to research by McGuire (1964),
Q140: In advertising, one way to grab people's
Q141: Flipping through a magazine and looking at
Q142: Attitude accessibility refers to _.<br>A) the ability
Q143: According to the tenets of cognitive dissonance
Q144: Based on the principles of psychological reactance,