Multiple Choice
Why, according to research by McGuire (1964) , does attitude inoculation work to increase resistance to subsequent persuasion attempts?
A) Attitude inoculation generates psychological reactance, so people ignore subsequent messages.
B) Attitude inoculation encourages people to think about the issues and to generate counterarguments.
C) Attitude inoculation raises self-esteem, and thus makes people less vulnerable to later persuasion attempts.
D) Attitude inoculation increases fear, and thus makes people less responsive to logical arguments.
Correct Answer:

Verified
Correct Answer:
Verified
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