An Advertising Executive Once Noted About Soft Drink Advertisements, "The

Multiple Choice

An advertising executive once noted about soft drink advertisements, "The thing about soda commercials is that they actually have nothing to say." By this, he meant that __________.

A) soft drink companies often take an emotional approach to advertising
B) few soft drink ads contain voiceovers
C) soft drink ads rely on flashy visuals only
D) few soft drink ads actually influence consumers' purchasing behaviors