Multiple Choice
MyStyle Clothes Inc.is a women's fashion apparel firm that allows its customers to personalize their clothes.MyStyle Clothes Inc.has a web site where customers can choose from a range of fabrics,colors,buttons,fits,and designs to create clothes.Customers can place orders with their measurements,and the clothes are manufactured according to the customer's specifications and sent to her by courier.In this example,MyStyle Clothes Inc.uses which of the following strategies?
A) mass-personalization
B) mass-customization
C) customer relationship management
D) sub-segment
E) multi-segment
Correct Answer:
Verified
Correct Answer:
Verified
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