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    Market Based Management
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    Exam 5: Market Segmentation and Segmentation Strategies
  5. Question
    In Order to Implement a Mass-Personalization Strategy,a Business's Database Marketing
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In Order to Implement a Mass-Personalization Strategy,a Business's Database Marketing

Question 15

Question 15

True/False

In order to implement a mass-personalization strategy,a business's database marketing system must be able to track individual customers and their buying history.

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