A Business Could Elect to Pursue a Large-Segment Strategy When

Multiple Choice

A business could elect to pursue a large-segment strategy when ________.

A) it wants to provide customized products
B) a market is segmented and marketing resources are limited
C) demographics are not distinctive
D) differences in customer needs are small
E) it wants to carve out a niche within a segment using a highly refined marketing effort directed at an overlooked group of customers