Niche-Segment Strategies Differ from Mass-Market Strategy in That Niche-Market Strategies

Multiple Choice

Niche-segment strategies differ from mass-market strategy in that niche-market strategies ________.

A) address one set of core customer needs of a large market segment
B) have no segment focus
C) are used when demographics are not distinctive
D) are used when the company markets to a closely related attractive segment first
E) involve highly refined marketing effort directed at an overlooked,small group of customers