Multiple Choice
Which of the following segmentation strategies involves using a highly refined marketing effort directed at an overlooked,small group of target customers?
A) a mass-market strategy
B) an adjacent-segment strategy
C) a multi-segment strategy
D) a large-segment strategy
E) a niche-segment strategy
Correct Answer:
Verified
Correct Answer:
Verified
Q49: Which of the following is a customer
Q50: Niche-segment strategies differ from mass-market strategy in
Q51: In the context of market segmentation,interests,opinions,and leisure
Q52: A large-segment strategy differs from a mass-market
Q53: Which of the following is used to
Q55: Kate owns a women's fashion apparel manufacturing
Q56: Which of the following is a demographic
Q57: David has determined that there are meaningful
Q58: The benefit of needs-based market segmentation is
Q59: Which of the following would be considered