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    Market Based Management
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    Exam 5: Market Segmentation and Segmentation Strategies
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    Which of the Following Is a Customer Relationship Marketing Strategy
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Which of the Following Is a Customer Relationship Marketing Strategy

Question 49

Question 49

Multiple Choice

Which of the following is a customer relationship marketing strategy?


A) mass-market strategy
B) mass-customization strategy
C) core-segment strategy
D) sub-segment strategy
E) decentralization strategy

Correct Answer:

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