Which of the Following Is True About Database Marketing

Multiple Choice

Which of the following is true about database marketing?

A) It is at the core of customer relationship marketing.
B) It assumes that all customers have the same needs.
C) It avoids building a more personal relationship between the business and the customer.
D) It treats all customers as the same,instead of assuming that each customer is unique.
E) It prioritizes creating efficiency through technological advances over building customer relationships.