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    Market Based Management
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    Exam 5: Market Segmentation and Segmentation Strategies
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    In the Context of Customer Relationship Management,every Interaction with a Customer
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In the Context of Customer Relationship Management,every Interaction with a Customer

Question 38

Question 38

Multiple Choice

In the context of customer relationship management,every interaction with a customer or a potential customer is a(n) ________.


A) value proposition
B) irrelevant cost
C) service contact
D) touch point
E) sales contact

Correct Answer:

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