Mass-Customization Differs from Mass-Personalization in That Mass-Customization ________

Multiple Choice

Mass-customization differs from mass-personalization in that mass-customization ________.

A) is a customer relationship marketing strategy
B) assumes that all customers have the same needs
C) allows each customer to build a custom product to meet that customer's specific needs
D) involves pursuing a large-segment strategy
E) recognizes individual customers by name,needs,and buying behavior.