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    Business
  3. Study Set
    Market Based Management
  4. Exam
    Exam 1: Customer Focus, customer Performance, and Profit Impact
  5. Question
    Captive Customers Are a Drain on a Business's Profits Because
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Captive Customers Are a Drain on a Business's Profits Because

Question 5

Question 5

True/False

Captive customers are a drain on a business's profits because the cost of acquiring them can never be recovered.

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