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An Increase from 80% to 90% in Customer Retention Would

Question 9

Multiple Choice

An increase from 80% to 90% in customer retention would have what effect on the average customer life?

A) an increase of 1 year
B) an increase of 2 years
C) an increase of 5 years
D) an increase of 10 years
E) an increase of 20 years

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