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    International Marketing Study Set 8
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    Exam 14: Products and Services for Businesses
  5. Question
    Discuss How a Customer Determines the Quality of a Product
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Discuss How a Customer Determines the Quality of a Product

Question 30

Question 30

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Discuss how a customer determines the quality of a product. Give a specific example to illustrate your answer.

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One important dimension of quality is ho...

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