Natalie Is Reading Government Reports on the Economy of Morocco

Multiple Choice

Natalie is reading government reports on the economy of Morocco so she can make a report to her manager about the viability of opening a branch of her company there. Which step in the marketing research process is Natalie conducting?

A) defining the research problem and establish research objectives
B) communicating the results to decision makers
C) analyzing, interpreting, and summarizing the results
D) considering the costs and benefits of the research effort
E) gathering the relevant data from secondary or primary sources, or both