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    International Marketing Study Set 8
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    Exam 8: Developing a Global Vision Through Marketing Research
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    In the Context of Sources of Data, Commercial Sources, Trade
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In the Context of Sources of Data, Commercial Sources, Trade

Question 9

Question 9

Multiple Choice

In the context of sources of data, commercial sources, trade associations, management groups, and state and local governments are examples of ________ data.


A) first-hand
B) secondary
C) primary
D) personal
E) direct

Correct Answer:

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