With Regard to the Public Relations Aspect of Cause-Related Marketing

Multiple Choice

With regard to the public relations aspect of cause-related marketing, a company wishing to benefit should:

A) make sure the public is always aware of any cause-related marketing they support.
B) spend some money to publicize causes, but the amount should not be significant.
C) not publicize causes because the public will think any effort to do so is shameless self-aggrandizement.
D) spend approximately 25 percent of whatever is given to a cause on publicizing the cause.