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    Consumer Behavior Study Set 2
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    Exam 13: Cross-Cultural Consumer Behavior: an International Perspective
  5. Question
    A ________ Marketing Strategy Involves Selling the Same Product Using
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A ________ Marketing Strategy Involves Selling the Same Product Using

Question 67

Question 67

Multiple Choice

A ________ marketing strategy involves selling the same product using the same positioning approach and communications globally.


A) local
B) national
C) restricted
D) global
E) mixed

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