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    Consumer Behavior Study Set 2
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    Exam 13: Cross-Cultural Consumer Behavior: an International Perspective
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    Which of the Following Global Consumer Market Segments Is Known
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Which of the Following Global Consumer Market Segments Is Known

Question 68

Question 68

Multiple Choice

Which of the following global consumer market segments is known for seeking knowledge and insight, and having a keen interest in books and new media?


A) strivers
B) devouts
C) fun seekers
D) creatives
E) intimates

Correct Answer:

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