Acculturation Is a Dual Learning Process

Multiple Choice

Acculturation is a dual learning process. What is the first step?

A) Marketers must teach the members of the society to break with their traditions.
B) Marketers must learn everything that is relevant to the product and product category in the society they plan to market.
C) Marketers must devise promotional strategies that will change attitudes.
D) Marketers must develop a strategy that encourages members of society to modify their traditions.
E) Marketers much teach the members of the society to adopt a new product.