Multiple Choice
Which of the following does NOT enhance the credibility of a salesperson?
A) looking the customer/prospect in the eye
B) outward signs of success
C) driving an expensive, late-model car
D) dressing the part of an expert
E) All of the above enhance the credibility of a salesperson.
Correct Answer:

Verified
Correct Answer:
Verified
Q30: A clear perceived fit between a message's
Q31: _ consists of promoting a company's image
Q32: A group of irate parents who join
Q33: Consumers perceive celebrities that appear in commercials
Q34: Explain what viral marketing is and provide
Q36: The consumer's earliest and often most influential
Q37: The degree of reference group influence on
Q38: The key factor underlying the persuasive impact
Q39: The key basis for message credibility is
Q40: When Joe wanted to get a new