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  3. Study Set
    Consumer Behavior Study Set 2
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    Exam 9: Reference Groups and Word-Of-Mouth
  5. Question
    The Degree of Reference Group Influence on Purchase Decisions Is
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The Degree of Reference Group Influence on Purchase Decisions Is

Question 37

Question 37

True/False

The degree of reference group influence on purchase decisions is higher for an expensive watch than it is for shaving cream.

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