Products Sold by Well-Known, Quality Stores That Carry the Added

Multiple Choice

Products sold by well-known, quality stores that carry the added endorsement (and implicit guarantee) of the store itself (e.g., "If Amazon.com recommends it, it must be a good book") is referred to as ________.

A) medium credibility
B) salesperson credibility
C) celebrity endorsement credibility
D) vendor credibility
E) none of the above