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    Exam 4: Consumer Perception and Positioning
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    Which of the Following Is NOT a Dimension Measured in the SERVQUAL
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Which of the Following Is NOT a Dimension Measured in the SERVQUAL

Question 54

Question 54

Multiple Choice

Which of the following is NOT a dimension measured in the SERVQUAL scale?


A) reliability
B) responsiveness
C) assurance
D) empathy
E) ignorance

Correct Answer:

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