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If a Mobile Phone Company, Mobile Power, Offers a Money-Back

Question 57

Multiple Choice

If a mobile phone company, Mobile Power, offers a money-back guarantee to offset concerns that the product will not be worth its cost, it is an attempt to help mitigate consumers' perception of ________.


A) functional risk
B) financial risk
C) psychological risk
D) social risk
E) physical risk

Correct Answer:

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