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    Consumer Behavior Study Set 2
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    Exam 4: Consumer Perception and Positioning
  5. Question
    Marketers Are Much More Interested in What Consumers Objectively Know
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Marketers Are Much More Interested in What Consumers Objectively Know

Question 52

Question 52

True/False

Marketers are much more interested in what consumers objectively know about their products than what they perceive.

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