When a Product Experiences Declining Sales for an Extended Period

Multiple Choice

When a product experiences declining sales for an extended period, it is likely entering the decline stage of the product life cycle. Which of the following IS a reasonable strategy at this stage?

A) Prune the product line to streamline production and reduce costs
B) Provide coupons to motivate hesitant buyers to try the item
C) Communicate product details through television advertising
D) Provide incentives for retailers to handle the product