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  3. Study Set
    Contemporary Marketing Study Set 3
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    Exam 9: Market Segmentation, Targeting, and Positioning
  5. Question
    The Tagline Used by Blue Jet Cleaners, "Pay for Performance
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The Tagline Used by Blue Jet Cleaners, "Pay for Performance

Question 108

Question 108

Multiple Choice

The tagline used by Blue Jet cleaners, "Pay for Performance," is an example of a positioning strategy that is based on _____.


A) product homogeneity
B) product users
C) price/quality
D) competitors

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