Multiple Choice
The tagline used by Blue Jet cleaners, "Pay for Performance," is an example of a positioning strategy that is based on _____.
A) product homogeneity
B) product users
C) price/quality
D) competitors
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q103: The market segmentation that is based on
Q104: In your regular goods and services consumption
Q105: Cecile, the chef at Chez Cecile, shops
Q106: Developing a relevant user profile is the
Q107: Dell Computer offers a variety of desk
Q109: Four key approaches to segmentation are discussed
Q110: A technology company that makes computers for
Q111: Firms often purchase legal services from external
Q112: "For the same dollars that you spend
Q113: Madeline always travels on Delta Airlines. Even