Multiple Choice
Dell Computer offers a variety of desk top, tablet, and laptop computers. One popular product line is Dell's Alienware - built for gamers with high speed processors, enhanced memory and special graphics cards. What marketing principle is Dell utilizing with its Alienware product line?
A) Market segmentation
B) Marketing concept
C) Geographic segmentation
D) Profit-oriented segmentation
Correct Answer:
Verified
Correct Answer:
Verified
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