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    Contemporary Marketing Study Set 3
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    Exam 9: Market Segmentation, Targeting, and Positioning
  5. Question
    The Marketing Strategy That Focuses on Producing a Single Product
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The Marketing Strategy That Focuses on Producing a Single Product

Question 136

Question 136

Multiple Choice

The marketing strategy that focuses on producing a single product and marketing it to all customers is called:


A) concentrated marketing.
B) micromarketing.
C) mass marketing.
D) differentiated marketing.

Correct Answer:

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